A simple way to set an ad budget that matches your goals, margins and sales cycle.
1. Start from your target cost per lead
This step matters because it directly affects visibility, trust and conversions. Start small, measure the effect, and keep improving each month.
2. Work back from lifetime customer value
This step matters because it directly affects visibility, trust and conversions. Start small, measure the effect, and keep improving each month.
3. Test before you scale
This step matters because it directly affects visibility, trust and conversions. Start small, measure the effect, and keep improving each month.
4. Separate brand and generic campaigns
This step matters because it directly affects visibility, trust and conversions. Start small, measure the effect, and keep improving each month.
5. Review weekly
This step matters because it directly affects visibility, trust and conversions. Start small, measure the effect, and keep improving each month.
Need help putting this into practice? Talk to our team for a free consultation.
