AI search, short video, first-party data and more: the trends shaping marketing this year.
1. AI-assisted search
This step matters because it directly affects visibility, trust and conversions. Start small, measure the effect, and keep improving each month.
2. Short-form video
This step matters because it directly affects visibility, trust and conversions. Start small, measure the effect, and keep improving each month.
3. First-party data
This step matters because it directly affects visibility, trust and conversions. Start small, measure the effect, and keep improving each month.
4. Personalised email
This step matters because it directly affects visibility, trust and conversions. Start small, measure the effect, and keep improving each month.
5. Local and voice search
This step matters because it directly affects visibility, trust and conversions. Start small, measure the effect, and keep improving each month.
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